Secure power specialists Dale Power Solutions has begun its 75th anniversary year with 75% order intake growth in the first six months of 2010.
As it looks back on a history which has taken it from humble beginnings to a global brand, renowned for its technical expertise and engineering excellence, Dale’s range of new and existing products is seizing a bigger share of the market. In all sectors – generator sets, Uninterruptible Power Supply (UPS Systems) products and in service and maintenance – Dale is enjoying international success. As part of the Secure Power Division of TT electronics, 600 people are employed worldwide with circa $120 million per annum.
The excellent start to 2010 has delighted Managing Director Tim Wilkins. He puts it down to a positive, proactive workforce working very hard to meet customers’ demands together with a strong product line-up and the development of new sales and service outlets, most recently in Swindon, Aberdeen and Sharjah.
“We have seen a very strong order intake for the first six months of 2010 and are pleased with the success of new and existing products,” he said. “We have strengthened our sales department and thanks to our new range of products and the strength of our existing generator, UPS and sales and maintenance products, we have captured a greater share of the market, both in the UK and export.” He puts the longevity and success of the brand down to excellent technical expertise, design capability, project management, installation and ongoing servicing.
“It continues to be our ability to discuss a customer’s requirements with them and supply a tailored power solution that meets their needs exactly,” he said. “We operate lean enterprise 6 Sigma working practices and the Dale brand has become synonymous in the power industry with providing customers with an immediate, pro-active response and a perfect technical solution to their requirements. Whether it is off-shore oil and gas platforms, the stock exchange or a hospital operating theatre, our products and expertise are now an integral part of many large, blue-chip companies’ risk and disaster recovery management plans.”
Dale enters its 75th year in great shape, continuing to provide clients with tailored secure power solutions backed by a rich history and a wealth of technical excellence. The late Leonard Dale began Dale Electric in 1935 with 11s 8d (58.5p) from his Yorkshire Penny Bank book, convinced there was a need for his electrical wiring services in his local area. That ethos remains and it is a commitment to providing the customer with exactly what they need that has helped Dale develop into a globally-respected brand. There is little time to pause and reflect on those 75 years, which saw Dale grow from a man and his van, toiling away on the Yorkshire coast, to the international player it is today.
And as we launch new products apace, to meet ever-changing demand, we know it is those years of experience and unmatched technical know-how that benefit our customers and stand us in excellent stead for what lies ahead.
New products that raise the bar in terms of flexibility and capability, matched by investment in our people are twin commitments that we trust to take us into the next 75 years.
One stop shop for secure power solutions
Dale continues to expand on a global scale with an exciting range of new products aimed at consolidating our position as leading provider of secure power solutions and related services, both in the UK and overseas. We are driven by the energy, integrity, technical excellence, teamwork and innovation of our employees.
Our “one stop shop” approach offers a complete secure power solution tailored to clients’ requirements. Products include diesel generating sets, gas turbine, industrial UPS, standard UPS, DC systems, batteries, along with worldwide service, commissioning and maintenance and a range of ancillary products and services.
Raising the bar in containerised generating sets – winning great acclaim
Our Secure Series of containerised generators was launched at the end of 2009 and due to its immediate success the range has now been expanded. New for 2010, the Secure Series now features three concepts: the SecureE, the SecureC and the Secure+.
The new SecureE is fully configurable with a range of options and is available in either a 20ft or 40ft HC shipping container. Suitable for a wide range of applications globally, with a noise level of 85dbA at 1m and high ambient radiators for operation in 50oC ambient, the SecureE offers a cost-effective, modular design for maximum flexibility.
The original SecureC offers more power and flexibility at 1600kVA, and sets new parameters for flexible, off-the-shelf containerised generator sets in a 20ft unit. Extra power offers greater variety of application and use, breaking the mould for units of this size. Step loads of up to 800kW provide total flexibility. The SecureC offers up to 25% more step load capability than other leading competitors to handle the most demanding of situations and applications.
The Secure+ is super quiet at 75dbA at 1m and has a large capacity, 48-hour fuel tank. The robust design offers synchronising capabilities generator-generator or generator-mains. The Secure+ is designed for mobility on UK roads at <44 tonnes gvw in a 40ft HC shipping container.
Reliable power when you need it
We pride ourselves on providing guaranteed power back-up against that moment when an interruption to the power supply could have dire operational or financial consequences. The world-renowned Erskine brand power solution provides continuous clean power, with our products protecting critical loads in the most demanding and at times harshest of global environments – from hospital operating theatres to oil platforms in the desert.
Dale is continuously seeking new markets across the world and expects continuing strong demand to come from the petrochemical industry, already a key sector for UPS and DC products. Dale has developed a new product range of standard UPS systems alongside its Erskine branded industrial UPS products. Designed specifically to work with its range of generator sets to provide an integrated solution and guarantee continuous power to its customers is the E Series UPS. Available with single phase ups with an output range of 1kVA–20kVA, rackmount ups systems and three phase ups output range of 10kVA–400kVA. Features include internal failsafe bypass, extended run times, and high input power factor. With maximum reliability and power availability you can connect several units in parallel. The E Series has multi-language touch screen displays, remote monitoring, an advanced IGBT rectifier, back-feed protection and is configurable for redundancy. A modular approach to system design includes hot-swappable modules ensuring maximum up time. Your power solution lifecycle is totally flexible with ease of maintenance and expandability.
Our role as one of the leading and largest industrial battery providers in the UK completes the picture. Whether you are looking for a battery for your generator or secure power equipment, a service and maintenance package or battery disposal and recycling services your requirements will be met and guaranteed by our technical excellence.
Downtime prevention
Our integrated UPS and generator solutions provide “no-break” power, saving you from costly outages and downtime. Our systems are carefully designed to ensure dynamic instability does not occur due to differing speeds of control loops used for engine speed, alternator automatic voltage regulator and UPS rectifier/charger.
Your power, in safe hands
A new range of service products is also in the pipeline, an area of the marketplace where Dale’s vast technical background and expertise has already made it a global name. Comprehensive service and maintenance, drawing on a team of more than 80 service personnel, helps key clients worldwide protect and prolong the life of their products.
Keeping your power secure for that crucial moment means providing 24 hour, seven days a week, 365 days per year cover. From your first call to Dale Power Solutions your power is in safe hands. Service and maintenance support is tailored to your needs for the lifetime of your equipment. Whether you require planned, preventative maintenance cover, a one off service visit, a breakdown call out, or our total power solution management service, we meet your needs.
The future
Where will the next 75 years take us? Looking ahead, the company’s business plan is to achieve continued growth, driven through increasing sales in existing and new markets, on a worldwide basis. It is also keeping an eye on the future and where the next generation of “green” products will emerge from.
“We are constantly looking for opportunities to develop new products, to increase our offering to our customer base and develop new markets,” Mr Wilkins added.
Now part of the Secure Power Division of the TT electronics group of companies, each year we supply more than 3,000 generator and UPS systems worldwide and service more than 4,000 generator sets and UPS systems. The company has sales and service offices in Aberdeen, London and Swindon and in Brazil, Mexico and the United Arab Emirates.
Not a bad return on an investment of 11s 8d in 1935!
