The Power Protection Blog

January 24, 2009

What’s in a brand?

Filed under: Help Guides — Tags: — toneus @ 9:36 am

We’ve been wondering why sometimes people will pay more than they need to for a UPS, when other more cost effective alternatives are available and we’ve come to the conclusion that it’s nothing more than brand awareness or brand loyalty.

Sure, there are occasions where you have your system set up to use a particular proprietary software package, or you stick with the same manufacturer as you have other UPS by the same manufacturer on site, but overall first time choice tends to be what people have told them, or they read about somewhere.

So, what makes a good UPS? Who makes good UPS? These questions are kind of analogous to car manufacturers. What makes a good car and who makes good cars? Well, the answer to what makes a good car will depend upon your own personal preferences and needs. The same can be said of UPS, however there are certain fundamentals that you would expect, namely it must be reliable and do its job. You expect a car, regardless of brand not to break down and to be able to get you from A to B. The same is to be said of UPS, you expect them to kick in when there is a power cut and not alarm or shut down when you need them most. However, if your needs are to get from Lands End to John O’Groats on one tank of fuel, then most cars will not meet this requirement, and the same can be said for certain requirements of UPS. I’m not going to go into details of UPS design and technology here, as that has been covered in other blog entries. However, for example, you cannot expect 4 hours of runtime from a little box that sits on your desk.

Another factor is price. The more you pay, the better reliability you get – right? Well, I would agree that the converse is true. The less you pay – the more you will find that costs have been taken out of the design to leave a bare bones and designed-to-the-limit system. With UPS systems, take the inverter circuit. Your cheap systems use square wave inverters, suitable only for low grade power protection, so you can’t expect a whole lot of quality from such systems. However you will find that even the best of manufacturers make these low grade systems as well.

Take APC, probably the Ford of the UPS industry, they have a range of top-end design including online double conversion systems, and some bog standard square wave offline systems that (IMHO) are not to be used for anything than providing protection against annoyance power cuts for your Grandmother’s PC.

Powerware, have an excellent reputation and sell great UPS systems (we like them so we sell them), but even their product line is mixed. They do cheap and cheerful offlline, but now their line interactive range is muddied by several different confusing (in our opinion) options. Take a 1KVA line interactive UPS, you could get the 5110 at £131, or the 5115 at £227 or the 5125 at £239. Well, Powerware have assured me they are all sinewave inverters -even though the specs on the 5110 don’t say – so please explain the £100 difference between the 5110 and 5125 I hear you say. The fact is, the 5125 is a much more superior UPS system that I would be far happier using for an important application than the 5110. From personal experience I worked for one of the high end UPS manufacturers – UPS systems that were built on high reliability. One of my customers had an analytical system that had, as part of its design a unsmoothed half wave rectified power system. This caused havoc with the inverter circuit. So much so, that after a few discharges, the inverter capacitors got so hot they exploded. Nothing dangerous, but of course the UPS was now completely defunct. We investigated a multitude of systems to work with this load and the only one we found was the 5125 UPS.

The point I’m making here, is that even with an established highly regarded brand such as Powerware there are differences in quality of product across the range, so you can’t always rely on the manufacturer being a good guide as to the quality of the system you are getting.

Those of you, not in the UPS industry are probably going to be startled at the next point. Particularly, in the single phase market, many UPS systems from many different manufacturers are actually the same UPS system with different badges on. They are all made by the big Asian UPS manufacturers and are rebadged for the manufacturers here. So sometimes when you think that you should pay more for a recognised brand, that’s all you are paying for – the brand, because the innards are identical!

We sell, in the main 5 different manufacturers. We have our niche products from Powervar and Oneac, designed for specialist applications and requiring specific needs that the major brands don’t do. Then we have Powerware, who provide an extensive portfolio with an excellent reputation. Then we have Opti and Kehua. Who are Opti and Kehua? Well, Opti are part of the company that manufacturers UPS for a whole host of other manufacturers. Their quality is as good as, if not better than a lot of systems out there. If you’re looking for a high end UPS system, then you can’t go wrong with an Opti product, and they’re available here at competitive prices.

So Kehua, where do they fit in? I would say Kehua are the no-frills end of the UPS spectrum. They don’t pack their systems full of features that many of us would never even use, they just manufacture UPS systems that do the job they’re intended to do. They also OEM for European names, so their product quality is unquestioned. If I had to sum up Kehua in terms of a brand – they are the Ronseal of the UPS industry – does exactly what it says on the tin.

Tony Bell

January 6, 2009

New Year Message

Filed under: Announcements — toneus @ 6:38 am

Yesterday we had our first customer complaint. Not an unreasonable complaint, but somebody with a genuine gripe. We always strive for complete customer satisfaction, but we’re human after all and sometimes we make mistakes. In this case, a mix up with opening times over Christmas meant the customer did not receive his UPS in good time. Our fault. Our customer was disappointed that he felt he was being taken for granted and that in the current business climate it would only be those who treated their customers with respect who would tough this out and come through.

I do in fact agree with him and it got me thinking. Here at Power Inspired we know quite intimately many of the UPS manufacturers, and many – not all – have one thing in common. They are public companies. This means that they have only one sole purpose – to maximise share price for their investors. Actually it’s more than this, they have a legal obligation to maximise the share price for their investors. Did you know that Henry Ford was once sued by his fellow investors for selling cars too cheaply? They successfully argued in court that Henry Ford’s vision of affordable motoring for all was not conducive with maximising their profits and that Henry Ford himself was not fulfilling his legal obligations to them.

I’ve worked for corporations with share prices, and the next worse thing – companies owned by private equity firms. They are only interested in one thing – the share price (or in the case of Private Equity – the perceived value of the company). As an aside, I saw exactly how private equity firms work and it shocked me at the simplicity of it all. Basically, they get somebody else’s money (their investors), use it to buy a company that is a going concern and making reasonable money, tie in the management team by paying for their stock holding in instalments, get some money back by insisting the management team buy stock in the new company, charge their newly acquired company for their time at extortionate rates, bill the new company for the legal fees in the purchase, reduce costs here and there ruthlessly if necessary, cream off all the profits for the next few years, make the company look more valuable than it is with creative accounting, in a few years sell on to the next Private Equity Firm at several times the price paid for it. It’s simple and it doesn’t cost the people running these firms anything!

Anyway, back to my main point. In such companies the focus is always on more, more, more. So month ends become important, quarterly figures become vital, and annual figures are critical. The pressure is on for everybody to sell, sell, sell. So what happens? The customer is not always given the best solution for his problem, but rather what suits the salesperson selling it to them, and what he can ship that month/quarter/year. The customer is not given the best price, but the price that still generates masses of profits to the shareholders. The customer is not told the whole truth about his purchase, for example, installation charges or he may need to take out an entirely pointless and expensive maintenance contract to have his UPS system warranted.

So here’s a vote for the independents out there. People like us who don’t try to rip people off, or sell them something they don’t need. Who will go the extra mile to find the right solution for their customer. Who will solve any issues immediately. Who respect their customers and truly value their business. Who know the need to make profit (all businesses do after all) and that that profit should be reasonable so each and every business transaction is a win-win for both us and you.

Here’s to the independents flourishing in 2009!

January 5, 2009

Weak GBP means prices have to go up.

Filed under: Announcements,Shop — Tags: — upsmart @ 12:36 pm

Due to the weakness of the pound vs International Currencies particularly USD and Euro (see FT.com) our cost prices have risen substantially over the last few months. We’ve tried to hold off as long as possible, however we’ll have no choice but to raise the prices on certain products this month. In case you’ve used our current prices for budgetary purposes prior to placing an order, we will not be raising the prices until next week, however if you need longer – register as a customer this week, tell us (by email) what product you will be purchasing and we will hold the price at current levels until Feb 1st. When you checkout your credit card will be authenticated for the new price, but we will only authorise up to the old price and adjust your order accordingly.

Remember we can only do this if you let us know!

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